Shenzhen Wook from Huaqiang North to Southeast Asia

WOOK's 3C digital brand VIVAN participated in Indonesia's largest shopping carnival

Shenzhen Business Daily reporter   GUANJIAN

      Shenzhen - Jakarta, more than 4000 kilometers, flight time 5 hours. This route is of great significance to Xu Longhua. Since coming to Indonesia by chance in May 2010, he has made more than 100 round trips on this route. Today, he has become the founder of the business bridge "WOOK" between the two places. Recently, the reporter interviewed Xu Longhua, the founder of Shenzhen WOOK Technology Co., Ltd. (hereinafter referred to as WOOK).

     Why is it called Walker? Xu Longhua said that Walker is a fertile customer.

     In 2010, at the invitation of a friend, Xu Longhua traveled to Indonesia for the first time. He found that things sold in the Jakarta market were either too expensive or cheap but poor-quality knockoffs, and "there are few high-quality, cost-effective products."

     What Indonesia lacks, Shenzhen does not lack. Xu Longhua decided on the spot to come to Indonesia to start a business. He ran in Jakarta with a bag for more than a month, and finally chose the category of 3C digital accessories. "This is the advantage of Shenzhen and the advantage of Huaqiangbei."

    After 3 years, WOOK's brands VIVAN and ROBOT have grown rapidly to the top market share of 3C digital accessories in Indonesia.

    Today, WOOK's Shenzhen headquarters is located in the CLP Difu Building in Huaqiangbei, with more than 100 employees. In Indonesia, WOOK has 34 provincial branches and more than 1,200 employees.

    As a cross-border export e-commerce platform, WOOK connects China's high-quality supply chain on the one hand, and goes deep into the retail side on the other hand. Indonesian retailers can purchase cost-effective products from China with one click through the "WOOK" APP, with low cost and high efficiency.

    After several years of exploration, WOOK has become the partner of a number of high-quality brands in the Indonesian market, such as VIVO, Hikvision, DJI, TP-LINK, SONY, and Edifier. Products have also expanded to 3C digital, smart hardware, smart home, security, building materials, soft furnishings, lifestyle products and other categories. Xu Longhua has become a typical example of "One Belt, One Road" overseas entrepreneurship, and his story has also been filmed by CCTV into a documentary.

    In 2020, despite the global epidemic situation, Xu Longhua, based on his confidence in the overall economic and political situation in Southeast Asia, will spare no effort to develop new products when others shrink or reduce orders, and donate epidemic prevention materials to retail store customers in Indonesia to help customers stay safe and stable to operate. Soon, the strategy paid off. WOOK's new products were in short supply after economic activity resumed. A popular star used a mobile phone stand from WOOK during the live broadcast, which sold out instantly.

    In addition to its own APP, WOOK began to develop B2C business in the second half of 2019, and operated e-commerce on platforms such as Tokopedia and Lazada. In less than a year, its revenue increased by nearly 100 times, and it cultivated a dedicated power supplier platform. The new brand ACOME.

   With the successful experience of Indonesia, WOOK continues to expand the market in Vietnam, Thailand and the Philippines. Its own brand ROBOT has achieved the fourth place in the e-commerce platform category in only 7 months in the Vietnamese market.

   Xu Longhua said that when others saw "crisis", he also saw "opportunity", which is why the company's overall operating income increased by nearly 50% compared with the same period last year. After this "epidemic", WOOK not only did not fall, but established a brand and industry leadership in Southeast Asia, especially in the Indonesian market.

    In 2021, WOOK will focus on the expansion of new categories as the company's development focus. "Our existing products are more for male consumers, and the female market will be our next flashpoint." Xu Longhua said.