In June 2021, WOOK, the first B2B mobile e-commerce network platform founded by Xu Longhua, announced the completion of the C round of hundreds of millions of RMB financing.  This round of investment was led by Yilian Capital, followed by Tito Interactive, and GAOHU Capital as the exclusive financial adviser.  

Xu Longhua, the founder of WOOK, was born in Shaoyang, Hunan province. The unique characteristics of Hunan people, such as "hard to eat, brutal to bully, and annoying to bear", were integrated into Xu Longhua's blood.  After graduating from university, Xu Longhua entered TCL Group and worked in different positions in the company in seven years, from marketing promotion and training lecturer at the grass-roots level to regional sales manager at the headquarters.  When the work has been stable, Xu Longhua body "restless" entrepreneurial gene germination.  Therefore, xu Longhua resigned from TCL in 2010 and started his business in Indonesia.  

At the beginning of his business, Xu carried a bag on his back and forth between Indonesia and China to do market research and set up WOOK.  WOOK originally set up channels for 3C digital accessories from China to Indonesia, and completed the development, design and OEM of peripheral products in China by taking advantage of China's manufacturing advantages, and then exported them to Indonesia. In 2013, WOOK's own brands VIVAN and ROBOT became the leading brands of digital accessories in Indonesia.  In 2014, facing the tuyair of e-commerce, Xu Longhua joined the mobile Internet to build a B2B e-commerce platform, reintegrating the domestic supply chain resources in this way, and flattening the channels in Indonesia into IT and e-commerce.  

"Adapt measures to local conditions, adhere to the localization route" is xu Longhua has been adhere to the business ideas.  At that time, the lack of manufacturing industry in Indonesia, the scattered living style in the natural environment of the island country and other social problems with backward development caused the imperfection of the industrial chain and supply chain.  People's habit of buying in physical stores and the low rent of commercial physical stores make offline stores very efficient.  

Xu Longhua said, "When startups go to sea, they should take root in a place, not catch up with the wind.  Companies that are standing on the tuyere are likely to disappear as quickly as they come.  For Xu Longhua, his goal is not only to connect manufacturers and brands in China and other countries for distribution, but also to "build a new retail platform rooted in southeast Asian emerging markets" through supply chain resource integration, mobile networking and local promotion service system.